If there is one thing New Yorkers seem to love, it is waiting in line to buy new iPhones. Last Wednesday, two days before the iPhone 5 was released, we found a line of around twenty people already camping outside the flagship Apple store on Fifth Avenue. We went back on the Friday to find hundreds more people waiting, as well as tens of news cameras and reporters making a really big deal out of an upgrade to a mobile phone. Strange.

And yet stranger still is the fact that over a week later, the queues outside even the quiet Apple stores outside of midtown, at 7 in the morning, were still at least a hundred in length.

The madness doesn’t stop there though. No. Today I joined the back of one of those queues, waited two hours and bought one. For someone else.